OUR PROCESS

We put customers first. We marry data & traditional research. We deliver results in weeks.

We take the time to build specialized teams that bridge the gap between our clients challenges and their goals.

To do this we don’t adhere to any of the traditional rules or build fluffy decks.

Each of our projects starts with developing a better understanding of our client’s customers and the market opportunities they can capture.

Our project model is built to be flexible – we have the capabilities to work with clients at any point along the path of launching a new product or service. We believe you’re here for an outcome, not a process.  

FRAME

We work to define the challenges our clients are looking to solve by identifying the needs of their customers and look to develop a strategy around tackling those issues. Some of the key activities undertaken during a framing exercise are:

• Customer & Stakeholder Interviews

• Insight Analysis

• Current State Audits & Journey Mapping

• Market Research

DESIGN

During the Design phase we focus on bringing the strategy to life. Our teams rapidly prototype concepts and bring them back to customers to test & validate. Key activities include:

• Product & Experience Design

• Concept Generation + Iteration & Testing

• High Level Commercial Viability

• Branding & Portfolio Architecture

• Rapid Prototyping

BUILD

We’ve partnered with some of the worlds best production companies to bring ideas to life, with that said…

A build engagement can be really ambiguous; how could we sell you a service when we don’t even know what we’re solving for?

Here’s what we’ll tell you.

We didn’t build “in-house” capabilities because we want our clients to have access to the worlds most talented producers, directors, designers, coders and people with titles you’ve never even heard of.

So what we did instead was…

Forge partnerships with some of the worlds best production companies. They’re amazing at what they do, so why bother putting up millions in dollars of capital for services you may or may not need?